Launching
MAMMUT PHOTICS
MAMMUT, the Swiss Premium Outdoor Brand, develops a Down Jacket with laser-fused seams: fully waterproof, no down leak, perfect Insulation. Very Wow! Big Problem: No one understands how much Wow. Solution: Influencer Campaign & Technology Animation. Ajde, dancen!
to create long lasting laser love
on accounts of 8 influencers
to explain the Technology
Social Media Campaign
INFLUENCERS & OWN CHANNEL
INSTAGRAMAS
To make it clear that it’s MAMMUT & its laser-precise technology, we use two simple hashtags: #photics & #laserfused
MAMMUT CHANNELS
Animation
LASER FUSE TECHNOLOGY
MAMMUT’s new technology needs an animation explaining the principle & its advantages. For this, we teamed up with our friends at BUNKER VFX in Belgrade. The result is a perfectly 3D mapped replica of the original jacket’s prototype. Shown at trade fairs & in stores worldwide, this Animation is a powerful eye-catcher & techy eye-candy for all fans of MAMMUT.